Looking for my next
opportunity
to turn ideas into purpose

dani 2019.jpg

This is me

My primary focus is driving content strategy and execution utilizing public relations, social media, paid media, and digital advertising tactics. My goal is to always help clients maximize their marketing initiatives with strong social and public relations efforts, using the power of their own brand narrative. My natural storytelling abilities combined with a decade of multi-disciplinary writing experience create content that bridges the gap between public relations and digital strategies.

I am passionate about human and animal rights, social justice, and mission-focused communications strategy. 

content + storytelling

I'm an experienced writer and content strategist with more than a decade of industry experience writing and strategizing for print, web, and social media. I've worked with large digital marketing agencies, managed an in-house marketing, social media, and PR department at a whiskey distillery, and did some time behind the editor's desk of a local newspaper in my hometown. I've launched social media channels and activated digital-only campaigns. I've been the head of the content department at a full-service marketing and creative agency overseeing six direct reports. I've managed the brand communications strategy and execution of more than 20 clients, from retail, hospitality, higher education and healthcare, to manufacturing, and civil rights attorneys.  

 

I have a strong background in multi-disciplinary communications but consider myself a very digital-forward practitioner. I’m invigorated by how the brand communications field is enhanced and expanded with the popularity of social media, digital marketing, and influencer relationships and consider myself an agile writer able to communicate in any medium.

 

I believe in servant leadership, love the thrill of a small “gotta get it done” startup mentality, and have spent the bulk of my career, growing into new aspects of a role regardless of what industry I’m in.

I help brands tell their story, authentically and strategically. 

Samples: Writing + Strategy

Press Release Sample

Brandon Davis Case

Shop Holiday Handmade

November 2020 Media Release

Justice for Casey Goodson

Public relations + social media strategy on behalf of family of Casey Goodson Jr.

Public Relations for Golden Rule Charity

Public Relations and Social Media Campaign for Golden Rule Charity

Marketing And PR Strategy Sample

Blind Copy of Healthcare Marketing and PR Strategy

Brand Guide Sample

Brand Guide and Strategy for Handheld Handmade

Social Media Report

Example of metrics for social media campaign